Why Spotify Wrapped Turns Your Music Habits Into a Social Event

Millions of Spotify subscribers woke up Wednesday morning to a much-anticipated annual tradition: Spotify Wrapped. In 2016, the world’s largest music streaming platform began showing users their most listened-to artists and songs, assigning music fans different listening personalities based on their favorite genres. The compilation of individual user data comes in brightly colored, stylish infographics designed to share on your social media feed. With a name like “Wrapped,” arriving right on time for the holidays, it feels like a thoughtful gift from the streamer delivered directly to your phone.